

Rental Roundtable #71: Young Fleets, Rural Delivery, and a Rental-First Model
In this episode, Jeff Van Dongen, founder of Econorent, shares how his own frustrating rental experience led him to reimagine the industry. He discuss...


Rental Roundtable #70: Why Renting Trucks Beats Owning
Chris Keys, Territory Manager at Premier Truck Rental (PTR), shares how PTR scaled to 15,000 trucks in just 11 years by removing the headaches of owne...


Rental Roundtable #69: The Scrappy Mindset That Wins in Rental
In this episode, Rob Mayes, Regional Manager at Empower Rental Group, shares his journey from finance into the world of equipment rental, a career he'...


Rental Roundtable #68: How Rental Companies Maximize Returns with Equipment Auctions
In this episode, Mike LeMaster, President and CEO of Black Star Auctions, shares strategies for rental companies looking to maximize returns on underu...


Rental Roundtable #67: The Untapped Power of Video Marketing in Equipment Rental
In this episode, Dave Timpone, Marketing Director at Luby Equipment, shares how rental companies can unlock the untapped potential of video marketing....


Rental Roundtable #66: How Rig Source Scales Niche Rental With Culture and Systems
In this episode, Jake Rockafellow, CEO of Rig Source, shares his journey from CPA to CEO and how he’s scaling one of the most specialized segments o...


Rental Roundtable #65: The Inside Story of United Rentals’ Explosive Growth
In this episode, United Rentals co-founder Joe Kondrup and longtime rental leader Josh Mosko share insider insights on the industry’s growth, valuat...


Rental Roundtable #64: How Intentional Sales & Niche Focus Win in Rental
In this episode, Ben Bradshaw, Executive Vice President of North American Sales at Genie, shares lessons from 23 years in rental and equipment manufac...


Rental Roundtable #63: From the Counter to Construction: What Renters Really Want
Dan Maitland, Fleet Manager at Ajax Paving and longtime AEMP leader, shares what makes a great rental partner from the customer’s perspective. Drawi...