Episode Overview
Bryan Peters, President of AdvanceTrac Equipment, joins the podcast to share how he bootstrapped his company from $0 to a thriving multi-million-dollar rental business in just four years. Bryan opens up about building the business while balancing family life and a full-time job, why he chose to grow without outside funding, and how he’s managed to scale sustainably in a competitive market.
He also discusses the unique advantages and challenges of combining dealer sales, rentals, and re-rentals under one roof, offering practical lessons for independent owners aiming to grow from the ground up.




