ATLANTA, February 11th, 2026 — Quipli, a leading provider of cloud-based equipment rental software, has released its 2026 State of Rental Report, a comprehensive analysis of the forces shaping the next phase of the equipment rental industry.
Drawing on insights from more than 50 Rental Roundtable podcast interviews, a survey of independent rental operators, and anonymized platform data from 2024 and 2025, the report examines how rental businesses are adapting to slower growth, tighter margins, and rising operational complexity.
Industry forecasts continue to project growth in equipment rental, but at a more moderated pace. Inflation, interest rates, policy uncertainty, and softer construction indicators are placing greater pressure on execution, exposing gaps in utilization, customer concentration, maintenance discipline, and day-to-day decision-making. The report explores how leading operators are responding by sharpening customer focus, investing in specialization, strengthening culture, and adopting data-informed workflows and emerging technologies like AI.
“The rental industry remains fundamentally strong, but the margin for error is narrowing,” said Kyle Clements, CEO of Quipli. “What we consistently hear from operators is that growth alone no longer masks operational challenges. The businesses performing best are those building with intention and focus around their customers, their people, and how decisions actually get made.”
Key themes explored in the 2026 State of Rental Report include:
- The transition from growth-driven expansion to execution-driven operations
- Increasing customer concentration and the role of customer intelligence
- Specialization as a structural response to competitive pressure
- Culture as a measurable operating advantage
- Growing performance dispersion in utilization and asset availability
- AI as a multiplier for execution, not a replacement for people
The full 2026 State of Rental Report can be read online at: https://quipli.com/resources/state-of-rental-report-2026/
A downloadable PDF version of the report is also available.
About Quipli
Founded in 2020 and based in Atlanta, GA, Quipli provides an all-in-one rental management platform built specifically for independent equipment rental businesses. Quipli helps rental operators simplify day-to-day operations, improve utilization, and scale with greater clarity through tools for online bookings, inventory management, dispatch, accounting, service and repair, and customer engagement.
Beyond software, Quipli invests heavily in industry education through initiatives like the Rental Roundtable podcast and original research, supporting rental leaders with practical insights grounded in real operator experience. Learn more at www.quipli.com.
Press Contact
Rebecca Lefebvre
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