The Rental Roundtable

Join industry leaders and experts as they share insights, strategies, and success stories from the equipment rental world. New episodes every week.

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How to build a rental company from scratch

Rental Roundtable #106: How to Start an Independent Equipment Rental Company From Scratch

Most people in rental didn't plan to end up here. They fell into it, fell in love with it, and built something real.That's exactly how Chris Grael...

32 Min
25 Jun, 2026
The thief thinks he beat you. He didn't.

Rental Roundtable #105: GPS Tracking and Telematics for Equipment Rental -How to Stop Theft and Connect Your Data

On this episode of The Rental Roundtable, I sat down with Joe Besdin, Cofounder and CEO of Hapn. His company didn't start in rental. It began installi...

31 Min
17 Jun, 2026
Is your rental company showing up in AI search?

Rental Roundtable #104: AI Marketing for Equipment Rental Companies – How to Win the AEO Era

Most rental owners I talk to are still chasing the top spot on Google. That used to be the whole game, but that game is changing.On episode 104 of...

38 Min
10 Jun, 2026
Theft is still winning. Here's how to fight back.

Rental Roundtable #103: Equipment Rental Theft Prevention – Lessons From 50 Years in the Business

Some problems in rental come and go. Theft is not one of them.This week I sat down with Ed Craddock, owner of True Value Rental in Bay City, Michi...

34 Min
4 Jun, 2026
Sales, Marketing, and AI for Rental Operations

Rental Roundtable #102: How to Grow Your Rental Business This Spring

Spring is here, and for most of us in the equipment rental space, that means one thing: it is go time. The busy season is here, and growth is the name...

24 Min
28 May, 2026
Actionable Intelligence for Rental Operators

Rental Roundtable #101: Selling Your Equipment Rental Company – What Independent Owners Need to Know About M&A

Selling an independent equipment rental company is one of the biggest moves an owner will ever make, and the process gets a lot easier once you know w...

43 Min
20 May, 2026
What you learn from 20 years in rental

Rental Roundtable #100: The Art and Science of Building a Family Rental Business

Running an independent equipment rental business is one of the harder jobs in the trades. You are not just renting machines. You are running a small b...

53 Min
13 May, 2026
People and process beat AI every time

Rental Roundtable #99: Your Biggest AI Problem Isn’t the Technology

In this episode, the final one recorded live at Rental Roundtable Live in Atlanta, Achille Ettorre, owner of GTA Equipment Rentals and a widely recogn...

37 Min
6 May, 2026
You can't beat a billion dollar company

Rental Roundtable #98: How Independent Rental Companies Scale to Multiple Locations

In this episode, recorded live at Rental Roundtable Live in Atlanta, moderator Josh Mosko leads a panel discussion with three operators who have each ...

44 Min
29 Apr, 2026