Episode Overview
Joe Valen, General Manager at Millennium Rental & Leasing, will join the podcast to share how he transformed a niche telecom rental business from $100K to more than $2M in revenue. Joe will discuss his early lessons, the importance of strategic planning through EOS and Traction, and how refining processes can solve common operational challenges. He will also outline his “Niches to Riches” approach, showing how focused expertise, strong client relationships, and consistent content creation can drive extraordinary growth.




