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Rental Roundtable #13: How PCR Was Built and Sold to Herc Rentals in Under 5 Years with Richard Howell

53 Min
January 17, 2024
Episode #13
How He Sold to Herc in 5 Years

Episode Overview

Richard Howell, former owner of Prime Construction Rentals, will join the podcast to break down how he built a fast-growing rental company and sold it to Herc Rentals in under five years. He will discuss his unconventional hiring philosophy, his disciplined approach to planning and fleet management, and the customer-focused systems that helped him scale quickly. Richard will also share lessons for operators who want to build a valuable, sellable rental business.

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About the Speakers

Richard Howell

Richard Howell

Richard Howell is the former owner and operator of Prime Construction Rentals, a fast-growing rental company he built and successfully sold to Herc Rentals in less than five years. Known for his strategic planning, customer-focused operations, and unconventional hiring approach, Richard brings practical insight into scaling a rental business and preparing it for a high-value exit.

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