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Rental Roundtable #3: Five Seismic Shifts in the Equipment Rental Industry with Josh Nickell of the ARA

63 Min
June 14, 2023
Episode #3
5 Shifts Changing Rental Forever

Episode Overview

Josh Nickell, VP of Equipment at the American Rental Association, will join the podcast to break down the five major shifts shaping the future of equipment rental. He will discuss how economic uncertainty, interest rate changes, evolving contractor behavior, and rapid advances in technology are reshaping the industry. Josh will also explore what rental leaders can do to prepare for long-term sustainability and position their businesses to thrive through ongoing change.

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About the Speakers

Josh Nickell

Josh Nickell

Josh Nickell is the Vice President of Equipment at the American Rental Association and a long-time industry leader with deep expertise in rental operations, market trends, and contractor behavior. He works closely with rental companies nationwide to help them navigate economic shifts, adopt new technology, and build resilient, future-ready businesses.

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