Episode Overview
Rodney Coker, President and CEO of Coker Rental Company, will join the podcast to share how he built a thriving equipment rental business from the ground up in just seven years. Rodney will discuss the key decisions that shaped his company’s rapid growth, from hiring and customer relationships to marketing and peer group participation. He will also explore how focusing on digital marketing, referrals, and community engagement can help rental businesses grow without a traditional sales force.
