Episode Overview
Grant Christopher, President of Christopher Equipment and one of the American Rental Association’s “12 to Watch Under 40,” will join the podcast to share insights on how next-generation leaders can modernize and grow family rental businesses. Grant will discuss his experience buying the business from his father in 2023, the importance of setting measurable goals, and how to use data for performance tracking. The conversation will also explore marketing strategies for competitive markets, including improving Google visibility, gathering customer reviews, and creating compelling equipment content.
