Episode Overview
Don Hundley, founder and CEO of Iron Pulse Solutions, joins the podcast to share how rental companies can use digital marketing to attract customers and drive growth. With experience growing Synergy Equipment from one to twenty locations and time at JLG, Don bridges the worlds of rental operations and marketing strategy.
He explains the first steps to building an online presence, how to identify your ideal customer, and the most common digital marketing mistakes rental companies make, along with practical tips for turning visibility into results.
Timestamps:
- 00:00 – Introduction to Don Hundley and his background
- 02:22 – Journey into the equipment rental industry
- 05:15 – The importance of immersion in operations
- 10:17 – Building relationships for business growth
- 12:56 – Scaling Synergy Equipment: challenges and insights
- 17:39 – Transition to Iron Pulse Solutions and its mission
- 22:48 – Identifying the ideal customer profile
- 26:01 – Understanding fleet mix and internal marketing
- 27:43 – Differentiating in a competitive market
- 30:18 – Building trust and reliability with customers
- 33:12 – Crafting an effective marketing strategy
- 38:06 – Common marketing mistakes and best practices
