Episode Overview
In this episode, Kyle welcomes Jay Tyrell, founder of Northern Safety, to discuss the critical role of safety training in the equipment rental industry. Drawing on decades of experience in construction and safety education, Jay explains how operator errors drive service calls and job site accidents — and how rental companies can reduce risk through better training, communication, and equipment maintenance. The conversation highlights practical steps for improving safety culture and fostering stronger collaboration between rental companies, operators, and OEMs.
Timestamps:
- 02:02 – Jay’s journey in equipment safety and training
- 06:45 – The importance of safety training in equipment operation
- 12:10 – Growing Northern Safety through the power of referrals
- 14:17 – Safety 101 for rental companies
- 19:50 – Training responsibilities: owner, user, and operator
- 21:41 – Customizing training for different experience levels
- 22:06 – The value of hands-on training and its real-world impact
- 23:14 – Common operator mistakes and safety concerns
- 26:01 – Understanding equipment regulations and safety standards
- 32:52 – Collaboration and communication on job sites
- 34:38 – OEM innovations and safety enhancements
- 39:35 – Maintenance and operator training
- 43:21 – How to start a safety culture in rental companies
