Episode Overview
Activate CEO Brian Giamo joins the Rental Roundtable to discuss how his platform is helping rental companies and fleet owners gain real-time visibility, improve customer service, and scale operations with AI and automation. With more than 20 years in the industry, Brian shares how transparency, data integration, and technology adoption are reshaping equipment management, and how rental companies can embrace the connected future to stay competitive.
Timestamps:
- 00:00 – Introduction to Brian Giamo and Activate
- 02:32 – Brian’s journey in the equipment industry
- 09:57 – How Activate enhances the rental experience
- 13:50 – Integrating technology for real-time visibility
- 19:53 – Evolving the business model of Activate
- 22:43 – Navigating the “data fog” in rental companies
- 23:43 – Understanding proof of value in business
- 25:03 – The path to achieving product–market fit
- 27:03 – How technology transforms business models
- 28:11 – Competing with national players in rental
- 31:16 – The role of technology in business valuation
- 32:13 – Choosing the right technology solutions
- 39:20 – The future of AI in equipment rental
- 43:00 – Staying true to your vision
