Episode Overview
Part 1 of Mastering Rental Growth with Elliott Vigil lays the foundation for building a rental business designed for sustainable growth. Kyle and Elliott discuss strategy, structure, and operations — from defining your niche and understanding your customers to making data-driven decisions and evolving with the next generation of renters. This episode sets the stage for growing efficiently while maintaining strong customer relationships and operational discipline.
Timestamps:
- 00:00 – Introduction and background on Mastering Rental Growth
00:46 – Elliott introduces himself and his experience in the rental industry
04:06 – Four to five ways rental companies can win: knowing your niche, location, and ease of doing business
07:56 – The importance of having a clear vision and plan for sustainable growth
11:22 – Discussion of the current market environment
19:46 – How smaller rental companies can compete with national chains
23:14 – Best ways to obtain feedback from rental customers
26:33 – Labor challenges and strategies for managing labor more efficiently
32:39 – How the next generation of rental customers is changing and why rental companies must evolve
41:50 – Summary on talking to customers, understanding needs, and letting that guide fleet decisions
