Episode Overview
Rebecca Warnick, CPA and founder of The Warnick Group, breaks down five common financial red flags that quietly drain profits from rental businesses, and how to fix them. She shares practical ways to track true item profitability, raise prices with confidence, and avoid costly maintenance mistakes.
If you’re running a rental business, this episode shows how small financial shifts can make a big impact.
Timestamps:
- 00:45 – Introduction to Rebecca Warnick, CPA and founder of The Warnick Group
- 06:32 – How entrepreneurship shaped Rebecca’s approach to helping rental owners
- 08:26 – Red flag #1: judging business health by your bank balance
- 11:08 – What to do instead: review profit and loss and other key reports monthly
- 17:28 – Red flag #2: not knowing which rental items make the most money
- 19:38 – Using utilization and ROI metrics to track true item profitability
- 27:58 – Red flag #3: skipping annual price increases and falling behind on costs
- 32:48 – Red flag #4: holding onto inventory that isn’t paying for itself
- 41:00 – Red flag #5: neglecting proactive repairs and maintenance
- 43:04 – Final advice: understand your numbers and use data to make confident decisions
