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Rental Roundtable #55: Why Transparent Financing is Reshaping the Equipment Rental Industry

47 Min
June 11, 2025
Episode #55

Episode Overview

John Pfister, CEO and co-founder of Mazo Capital Solutions, shares how financing is evolving in the equipment rental industry. He explains how UCC-1 liens can protect companies from blanket encumbrances, why rental-purchase financing is gaining traction, and how Mazo blends technology and transparency to support fleet growth.

Timestamps:

  • 01:36 – Launch of Mazo Capital Solutions in 2021 as a dealer-focused finance provider for construction and transportation
    03:26 – How Mazo supports both rental fleet financing and retail financing, setting them apart from captive programs
    11:16 – Dealer portal “Powered by Mazo” helps sales by converting equipment prices into monthly payments
    13:31 – Using AI-powered predictive decisioning to streamline point-of-sale financing experiences
    20:58 – The origin story: leaving Currency Capital to start Mazo while expecting his first child
    22:10 – The company’s guiding philosophy inspired by Warren Buffet’s quote on reputation and integrity
    35:03 – Why rental market performance varies so widely by region, with swings of +25% to -25%
    36:03 – Red flags in financing: understanding blanket liens versus equipment-specific security interests
    44:14 – Risks of financing agreements with no prepayment options and hidden balloon payments
    45:59 – Final advice: legal counsel identifies risk, but business leaders must be willing to take it









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About the Speakers

John Pfister

John Pfister

John Pfister is CEO of Mazo Capital Solutions, one of the fastest-growing private companies in Orange County. A Certified Lease & Finance Professional, he has held leadership roles at Currency Capital and Amur Equipment Finance, and was named a “40 Under 40 Next Gen Leader” by Monitor Daily in 2024.

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