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Rental Roundtable #76: Planning for Growth – Lessons from Peer Executive Groups

28 Min
November 6, 2025
Episode #76

Episode Overview

In this episode, Dan Crowley, founder of Peer Executive Groups (PEG), shared what he is seeing across hundreds of rental companies nationwide as the industry enters a new phase defined by technology, strategy, and people. Dan discussed insights from PEG’s 25 peer groups, the new partnership between PEG and Quipli, and how AI has shifted from a buzzword to a meaningful competitive advantage. He also explained why rental leaders should plan for growth now, how peers help operators solve their toughest challenges, and why “People and Strategy” is PEG’s focus heading into 2025.

Timestamps:

  • 00:00 – Dan Crowley joins the show to share insights from 25 years of leading Peer Executive Groups and serving rental business owners.
  • 01:57 – Dan explains how PEG helps operators learn from each other and overcome the isolation of running a business.
  • 03:57 – Discussion of PEG’s new exclusive partnership with Quipli, designed to bring technology and AI thought leadership to members.
  • 06:39 – Only about 3% of PEG members are satisfied with their rental software, revealing a major gap in the industry.
  • 12:25 – AI is no longer theoretical – 80% of the winning ideas in PEG’s contests now involve AI-driven solutions.
  • 15:51 – Inside PEG’s Q4 theme, “People and Strategy,” focused on planning, leadership, and preparing for the new year.
  • 21:59 – Dan highlights a growing split in performance between homeowner-focused businesses and those serving larger projects.
  • 23:44 – He shares how one company increased earnings despite lower sales by focusing on expense management and discipline.
  • 25:25 – Success, Dan says, depends on understanding your own model, not benchmarking against others.
  • 27:48 – The conversation closes with an optimistic outlook for the rental industry and a reminder to plan for growth in 2026.

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About the Speakers

Dan Crowley

Dan Crowley

Dan Crowley has worked in the rental industry for more than 25 years, helping over 400 rental owners with peer group facilitation, valuations, business planning, acquisitions, financing, and succession planning. His company, Peer Executive Groups, partners with the American Rental Association and the California Rental Association, where it provides education programs and leadership development for rental operators.

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