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Rental Roundtable #84: Why Rental Data Is Holding You Back More Than You Think

38 Min
January 15, 2026
Episode #84

Episode Overview

In this episode, Kyle sits down with Jeff Janczak, President of Incus5, to discuss why many rental companies struggle to turn their data into actionable insight. Jeff explains how fragmented systems and siloed telematics often create more complexity than clarity.

They explore how a “less is more” approach to technology can help unify data, reduce costs, and improve decision making. Jeff also shares his perspective on customer retention, the growing role of AI in rental operations, and why the real value in telematics is increasingly shifting from hardware to software.

Timestamps:

  • 00:00 – Introduction to the episode and why rental companies are overwhelmed by disconnected data.
  • 01:42 – Jeff’s background in telematics and how endurance sports shaped his long-term mindset.
  • 01:54 – How Incus5 evolved into a device-agnostic platform focused on simplifying rental operations.
  • 04:53 – The core value of consolidating telematics, maintenance, and ERP data into one system.
  • 07:51 – Real-world customer ROI from reducing vendors and gaining cleareroperational visibility.
  • 14:01 – Why “less is more” matters in rental technology and how simplicity drives adoption.
  • 16:26 – The challenge of transitioning away from legacy systems without disrupting operations.
  • 18:05 – Using data to improve customer retention and become harder to replace as a supplier.
  • 24:42 – How AI is already being used to analyze rental data and support better decisions.
  • 31:25 – Where rental technology is headed as hardware becomes commoditized and software delivers the value.

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About the Speakers

Jeff Janczak

Jeff Janczak

Jeff Janczak is the President of Incus5, a data intelligence platform serving the construction and equipment rental industries. He leads strategy, operations, customer success, and business development for a platform that manages more than 175,000 assets and processes millions of data records daily. Earlier in his career, Jeff held roles at Verizon/Telegis and Trackunit, where he worked closely with equipment rental companies to solve real-world operational challenges.

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