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Rental Roundtable #87: What 47 Years in Rental Teaches You About Leadership and Growth

46 Min
February 5, 2026
Episode #87
Lessons from 47 years in rental

Episode Overview

In this episode, Kyle sits down with Leonard St. Germain, a 47-year veteran of the equipment rental industry, to reflect on the leadership lessons and strategic decisions that shaped his career. Leonard shares stories from helping grow H&E Equipment Services from five locations to more than 100 and later helping double the size of Bottom Line Equipment.

They discuss the power of visionary leadership, the importance of strong integrators, and how tools like EOS and Culture Index can strengthen leadership teams. Leonard also shares how disciplined cash management helped Bottom Line navigate COVID without layoffs and why, after nearly five decades in rental, he still believes hard work is the foundation of long-term success.

Timestamps:

  • 00:00 – Introduction to Leonard St. Germain and his 47-year career in equipment rental
  • 01:46 – Reflecting on retirement and the adjustment after decades of leadership
  • 05:10 – Early career lessons from oil exploration and starting a boat rental business
  • 11:14 – Joining H&E Equipment Services and learning the business from the ground up
  • 18:40 – Scaling H&E from five locations to more than 100 through strategic focus
  • 22:31 – Transitioning to Bottom Line Equipment and building the next growth phase
  • 25:21 – Leading through COVID by managing cash and avoiding layoffs
  • 32:06 – Why visionary leaders and integrators are both essential for growth
  • 39:45 – Using Culture Index and EOS to build stronger leadership teams
  • 44:36 – Final career advice: work hard, stay curious, and good things follow

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About the Speakers

Leonard St. Germain

Leonard St. Germain

Leonard St. Germain is a recently retired equipment rental executive with 47 years of industry experience. During his career he spent 28 years at H&E Equipment Services, helping scale the company from five locations to more than 100, and later served as Vice President at Bottom Line Equipment.

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