Episode Overview
In this episode, Dan Crowley, CEO of Peer Executive Groups, shares a practical framework for understanding where your rental business sits in the economic cycle. Speaking live at Rental Roundtable Live, Dan explains how tracking the one-month, three-month, and twelve-month rate of change in sales can reveal whether a company is in growth, slowdown, recession, or recovery.
He also discusses why your own business data is often the best leading indicator you have, and how external signals like the Dodge Momentum Index and ITR forecasts can help predict rental demand. The key takeaway: with a strong outlook ahead for the industry, the companies that win will be the ones planning for growth now.
