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Rental Roundtable #91: What Buyers Actually Look For in a Rental Acquisition

41 Min
March 12, 2026
Episode #91
What buyers want in rental companies

Episode Overview

In this episode, Joe Kondrup and Josh Mosko of Catalyst Strategic Advisors discuss how the rental M&A market has evolved and what buyers are actually looking for today. Speaking live at Rental Roundtable Live, they explain why acquisitions are no longer judged on fleet and footprint alone.

The conversation explores the growing role of private equity, the rise of specialty rentals, and why buyers now focus heavily on leadership teams, culture, and safety performance. Joe and Josh also share practical advice for owners on how to build a business that is truly ready for a future sale.

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About the Speakers

Joe Kondrup Jr.

Joe Kondrup Jr.

Joe Kondrup Jr. is the Founder and Chairman of Catalyst Strategic Advisors and a widely recognized M&A advisor in the equipment rental industry. He previously co-founded United Rentals in 1997 and personally led more than 100 acquisitions during the company’s early growth.

Josh Mosko

Josh Mosko

Josh Mosko is Senior Vice President of Business Development at Catalyst Strategic Advisors, where he focuses on specialty rental growth and strategic partnerships across the equipment and energy rental sectors. He brings more than 25 years of experience across rental companies, OEMs, and dealers, including leadership roles at CES Power, Herc Rentals, and United Rentals.

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