Episode Overview
In this episode, Rebecca Warnick, CEO of the Warnick Group, breaks down why revenue growth in rental isn’t always translating into stronger businesses. Speaking live at Rental Roundtable Live, she shares the financial patterns she’s seeing across independent rental companies today.
From “busier but broke” to “growing but gasping,” Rebecca explains how rising costs, underperforming locations, and excessive debt can quietly erode profitability. She also highlights key tax updates and the critical metrics every rental operator should track to ensure healthy, sustainable growth.
