Episode Overview
In this episode, Anthony Durante shares lessons from more than three decades in the equipment rental industry, from working in his family’s business to building and selling a multi-location rental company. He reflects on how major industry moments, including the 2009 recession, shaped his approach to growth, technology, and leadership.
The conversation also explores why safety metrics like TRIR matter more than most operators realize, and how data is becoming a competitive advantage in modern rental businesses. Anthony also discusses his latest venture, The Owl, and his vision for using data and AI to drive better decision-making across rental organizations.
