

Rental Roundtable #67: The Untapped Power of Video Marketing in Equipment Rental
In this episode, Dave Timpone, Marketing Director at Luby Equipment, shares how rental companies can unlock the untapped potential of video marketing....


Rental Roundtable #66: How Rig Source Scales Niche Rental With Culture and Systems
In this episode, Jake Rockafellow, CEO of Rig Source, shares his journey from CPA to CEO and how he’s scaling one of the most specialized segments o...


Rental Roundtable #65: The Inside Story of United Rentals’ Explosive Growth
In this episode, United Rentals co-founder Joe Kondrup and longtime rental leader Josh Mosko share insider insights on the industry’s growth, valuat...


Rental Roundtable #64: How Intentional Sales & Niche Focus Win in Rental
In this episode, Ben Bradshaw, Executive Vice President of North American Sales at Genie, shares lessons from 23 years in rental and equipment manufac...


Rental Roundtable #63: From the Counter to Construction: What Renters Really Want
Dan Maitland, Fleet Manager at Ajax Paving and longtime AEMP leader, shares what makes a great rental partner from the customer’s perspective. Drawi...


Rental Roundtable #62: Major Tax Changes for Rentals Just Passed
Rebecca Warnick, CPA and founder of The Warnick Group, returns to explain the new One Big Beautiful Bill Act and what it means for equipment rental co...


Rental Roundtable #61: Construction Backlogs, Downtime Costs & The Future of Procurement
Luke Powers, founder and CEO of Gearflow, explains how procurement inefficiencies cost contractors time and money, and what that means for rental comp...


Rental Roundtable #60: From Yard Worker to GM: The Playbook for Success
Eddie Wilson, General Manager at City Rentals, shares his 13-year rise from the yard to running operations and the leadership style that keeps employe...


Rental Roundtable #59: What Rental Can Learn from Freight’s AI Shift
Jesse Buckingham, founder of Vooma and former CEO of Record360, shares how AI is transforming freight and what it means for the rental industry. He wa...

